Secondary Line ME Series High Neck Short Sleeve

Simply put, the ME line can be seen as a younger, more wearable and cost-effective feeder or sister line to the mainline brand.

The following is a detailed analysis of the features of this series:

Core Positioning and Meaning

· Meaning of ” ME”: i.e., ” I”, emphasizing self-individuality and personal style. This collection encourages the wearer to express themselves freely through clothing, rather than being defined by brands or trends.
· Relation to the main line: It inherits the core design philosophy of the brand-the innovation of fabrics, folds and wearing experience, but it is simpler and more practical in design and relatively close to the people in price. It can be understood as ” walking into the folds of daily life”.

Key Features

1. Signature wrinkle: the fabric is processed by special wrinkle, which is not easy to deform after molding, does not need ironing, and is easy to take care of.
2. Simple and modern design: The design lines are very efficient, and the colors are mostly neutral colors ( black, white, gray, navy blue, beige ) and seasonal popular colors. Styles are based on basics, such as dresses, shirts, trousers, skirts, etc., but show a sense of sophistication through clever tailoring and pleated details.
3. Functional wearing: Pay great attention to the comfort and freedom of wearing. Pleated fabric has excellent elasticity and air permeability, moving freely, very suitable for the fast-paced life of modern people.
4. Super matching: Because of the simple design, ME series items are very versatile. You can match the whole body with the collection to create a high-level sense of unity, and you can easily mix and match with other basic models in your wardrobe.
5. Easy to take care of: Most products are machine washable ( as indicated by the water wash label ), and the folds remain three-dimensional after drying, making them an excellent choice for travel and daily commuting.
The ME series can be considered its ” everyday simplified version.”
· The ME collection is one of the most central and popular collections positioned in ” everyday fashion.”

Suitable for people

· People who appreciate HI JOY’s design philosophy but want to use it for everyday wear.
· White-collar workers and professionals who pursue clothing texture, design sense and comfort.
· People who like simple and modern style, pay attention to the practicality of clothes and are easy to hit rationally.
· People who want to invest in some classic pieces that are uniquely designed and not easily dated.

Price: The price range usually ranges from RMB 1,000 yuan to several thousand yuan ( for example, a coat is about RMB 900-2000 yuan, and a dress is about RMB 1000 – 3000 yuan

To sum up, ME series is a perfect combination of the brand’s core wrinkle technology and minimalist design, and successfully brought into daily life. It provides unique,unmatched, unparalleled’s wearing experience and meaningful design style at a relatively accessible price, and is an excellent entry choice for understanding and owning HI JOY’s works.